"Remember that you will die" is the translation of the Latin phrase "Memento Mori." We use this phrase as the basis of our hospitality company not to be morbid , to think negatively or to live in fear, but rather to treat each day and each moment as a blessing. We are here now, we are guaranteed to be gone one day, and we don't know when that day is coming, so it is a gentle reminder to spend time wisely rather than waste it.